When we hear the word ‘brand’ we may instantly think of well-known products like Nike, Google, Apple and Amazon. Each is immediately recognizable and stands for something that is distinctly their own.

This month Arrive is focused on supporting newcomers on their personal brand. In Canada, it is an important factor in your career journey. This blog will outline the basics of personal branding for you to understand what it is and why it’s important, along with some great resources.

Arrive wants to make sure you have the tools and resources you need to be successful in Canada. Check out this month’s webinar which will deep dive into the most important aspects of developing your brand!

What is personal branding?

Personal branding is not limited only to celebrities but is a very useful tool for job seekers and newcomers to achieve professional success. It is the process of effectively packaging and marketing yourself: your skills and capabilities, work experience, interests, and education—all those things that set you apart.

Your personal brand can help you gain a competitive edge in the Canadian job market

As a newcomer in Canada, finding a job in your field of choice and taking on a role that’s similar to your past experience is a top priority. A strong personal brand can help you stand out, clearly communicate why you are the ideal candidate, and give the recruiter or hiring manager a compelling reason to remember you.

No matter where you are in your job search journey, developing a personal brand is more important now than ever. Your story makes you unique and distinguishes you from the competition. Being intentional about your personal brand message allows you to take control of what you represent and how you are seen by others. An effective and consistent personal brand will enable you to build trust with employers, expand your network, and pave the way for career opportunities.

Navigating the Canadian job market can be overwhelming. Arrive guides on Finding Your Career in Canada and the Canadian Job Market are a quick and concise overview that explains all the need-to-know information and action items you can take to prepare yourself for finding and landing a job opportunity in Canada. Download your copies now and fast-track your professional success!

Key elements that constitute your personal brand and increase your opportunities:

  1. A well-written resume (see our webinar and blog on resume writing to know the best practices)
  2. A strong LinkedIn profile (watch our webinar on 5 Winning LinkedIn Strategies for Newcomers)
  3. Professional photographs for networking sites like LinkedIn
  4. Well-developed social and professional network (read our post on networking)
  5. A strong elevator pitch
  6. An online presence on social networking sites or personal blogs and nurturing your brand
  7. A presence at networking events or corporate events

Personal branding is not a one-time exercise but a constant work-in-progress

It takes deep reflection, dedication, time, and effort to build a strong personal brand. A well-nurtured personal brand is dynamic and evolves with time to reflect your current status, skills, experience, and values. When done right, the overall value and perception of your brand will increase with time thus furthering your career goals!

The process of building a personal brand is challenging but we’re here to help. Watch our webinar on personal branding to learn more.


[Sources: Career Professionals of Canada, GMP Recruit, Jonathan Maltby on Medium, Monster, Great Resumes Fast]




About Arrive

Arrive is powered by RBC Ventures Inc, a subsidiary of Royal Bank of Canada. In collaboration with RBC, Arrive is dedicated to helping newcomers achieve their life, career, and financial goals in Canada. An important part of establishing your financial life in Canada is finding the right partner to invest in your financial success. RBC is the largest bank in Canada* and here to be your partner in all of your financial needs. RBC supports Arrive, and with a 150-year commitment to newcomer success in Canada, RBC goes the extra mile in support and funding to ensure that the Arrive newcomer platform is FREE to all. Working with RBC, Arrive can help you get your financial life in Canada started – right now. Learn about your banking options in Canada and be prepared. Click here to book an appointment with an advisor.

* Based on market capitalization


This article offers general information only and is not intended as legal, financial or other professional advice. A professional advisor should be consulted regarding your specific situation. While information presented is believed to be factual and current, its accuracy is not guaranteed and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the author(s) as of the date of publication and are subject to change. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by Royal Bank of Canada or its affiliates.