Your personal brand is core to expressing who you are to potential employers.  Did you know that 70% of recruiters have rejected candidates based on information they found online? In this webinar, presented by RBC Ventures and Arrive, we explore the concept of personal branding, walk you through the process of creating a personal brand statement, and discuss the ways in which personal branding can be successfully used in professional networking to build trust and pave the way for career opportunities. 

In Canada, having a personal brand is an important factor in your career. A strong personal brand can help you:

  • Develop a reliable network
  • Strengthen your resume and cover letter
  • Ensure re-iteration of your brand messaging across your social channels
  • And gain a competitive edge in the Canadian job market, and potentially even help you land a job offer! 

Watch our webinar on personal branding to learn more today! 


  • Shikha Bhuchar, Co-Founder at Arrive 
  • Sonia Sidhu, Product Lead at RBC Ventures

Here are some helpful career resources to explore:  

More on personal branding: Personal branding for a successful career in Canada

Resume and cover letter guidelines and templates:

Tips to enhance and structure your LinkedIn profile: Five winning LinkedIn strategies for newcomers (webinar recording)

Learn why connections are important and discover the process of building your professional network to speed up your job search process:



This article offers general information only and is not intended as legal, financial or other professional advice. A professional advisor should be consulted regarding your specific situation. While information presented is believed to be factual and current, its accuracy is not guaranteed and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the author(s) as of the date of publication and are subject to change. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by Royal Bank of Canada or its affiliates.